Become A Digital Marketing Expert

ORIENTATION

1. Introduction to digital marketing and it’s applications.
2. Introduction with the mentors.

NICHE DISCOVERY

Here you understand the uniqueness of a given brand, and owning those niches is the best way to differentiate your brand. It gives your a clearer idea of who your competition is. This module will help you pick up the best strategies for your business and place your brand in front of the right audience.

1. You will learn to discover your niche using our templates
2. Accelerate growth by attracting your best customers like nectar attracts butterflies
3. Create a winning personal brand strategy that aligns with your client’s ultimate goal
4. Polish your social media role and optimize your bio to drive maximum traffic

CONTENT WRITING

Content has come a long way from the early days of printing. With present-day SEO, ads, and digital marketing, writing is the most effective way to put your brand on the digital marketing pedestal.  With content writing, you can improve audience interaction and increase retention as well. Here’s what you will learn:

1. Basics of Content Writing and how it contributes to your website?
2. What is SEO-based content writing?
3. Content Research and Planning
4. Keyword research and its density
5. How to insert the right keywords at the right places in your content Flow & Coherence
6. Understanding various online content tools
7. What is Plagiarism and how to avoid it
8. Monetizing your writing
9. What are keywords and their types
10. How to write a blog

WORDPRESS MANAGEMENT

One of the most common misconceptions about WordPress is that it is just another blogging platform. That is not the case as WordPress started as a blogging tool; it has evolved into a powerful website builder that can drive in a lot of traffic. The best part about WordPress is that no matter who you are, you can create amazing websites. You can either build great websites for yourself or take up WordPress projects and earn a steady income. Thus, creating a good WordPress website is a valuable skill to acquire in today’s market. Here’s what you learn:

1. How to choose a domain name and why it is important.
2. How to choose the right hosting service for your website.
3. How to install a WordPress blog without the help of any web developer.
4. 10 must-have things you need to set up your WordPress blog.
5. 10 must-have SEO plug-ins for any WordPress blog to increase your SEO ranking.
6. To Customize your website using free or paid themes.
7. How to publish your 1st blog post with the best SEO techniques.
8. How to link your email tool with a WordPress blog to increase your email subscribers.
9. Woocommerce Site Creation, Astra Theme Implementation.

SEARCH ENGINE OPTIMIZATION

SEO is the most viable and FREE way to understand and reach customers. SEO helps improve a website’s overall searchability and visibility by getting your website to the top of the major search engines. After garnering at least 300,000 unique visitors every year to www.soravjain.com, we have developed a 20-step process to get any blog or website to rank on top of google’s search engine in the least time possible. This module teaches you how to boost traffic to your site by:

1. Know what is important in a technical audit and how to start one yourself.
2. Boosting SEO with Structured Data Markup.
3. Be able to optimize on-page content with the right keywords & page structure.
4. Understand what a good URL structure is and how you can influence crawl behaviour.
5. Finding Places to Get Great Links to Your Site.
6. Know how to use JavaScript frameworks to influence technical SEO.
7. Easily create XML sitemaps to help you better understand content & index rates.
8. Being skilled at marking up your content with structured data so it can extract entities.
9. Knowing how to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
10. Learning Link Building Strategies and getting backlinks with over 30+ DA sites without paying.

FACEBOOK ADVERTISEMENT 

Facebook is one of the most popular marketing platforms and if you want to target ads to users based on their demographic, location and profile information? Then Facebook Ads is the way to go. This pivotal topic is the center of all social media advertising. In this module you will learn how to:

1. How to create a Facebook ad account
2. Understanding Facebook Ad structure, GST, and billing protocols
3. Scaling Facebook Ads, CBO Method, Snippet Method, Ad set optimization
4. How to bill for Facebook Ads
5. Understanding Facebook Ad results
6. Pixel Integrations & Custom conversion pixel
7. Understanding funnels
8. Creating evergreen retargeting
9. Setting up automated rules
10. Creating customized reports
11. Different types of Ads that work
12. 4 Types of targeting
13. Understanding the custom audience
14. Creating a custom audience basis on URL parameters & basis of Social Media engagement
15. Creating different kinds of Campaign
16. Creating customer avatar
17. Creating Ad copies
18. Targeting different industries

SEARCH ENGINE MARKETING

This module makes sure that you’re always running result-oriented ads that hit the right target audience. We’ve spent more than 1,000,000$ over the years for clients on Google Ads. This module will teach you a proven, industry-agnostic framework that’s guaranteed to help you drive consistent revenue growth for your company or your clients. How to

1. Set up your AdWords account from scratch
2. Understand PPC temperatures – so you can follow the law of conversion intent
3. Set up conversion tracking and how to track phone calls from your website
4. Track sales, revenue, and form submissions using Google AdWords
5. Take advantage of competitor reports and customer data in your campaigns
6. Increase your quality Score and decrease your cost per click
7. Be a master of targeting and A/B split testing. Find the best optimization routine
8. Scale all types of campaigns – so that you can scale up your campaigns after you’ve achieved better ROAS and CPA

AUTOMATION

Automation not only saves your time but also drastically improves the ROI of your marketing campaigns. If ‘Marketing Automation’ is on your resume under the skills category, no doubt, you’ll be a standout. In the module, you will learn how to:

1. Connect a lead to an Email marketing platform to an SMS tool
2. Automate replies to google reviews and comments on YouTube
3. Send Automated Emails and SMS for successful payments and for failed payments
4. Automate pretty much any workflow and connect multiple apps in a single workflow
5. Create routers, drive various workflows, and create intense automation for your use case

LANDING PAGE

Increase conversion rates on any landing page you work on by designing high converting landing pages from scratch. Make your landing pages more compelling and effective by using psychological persuasion frameworks.

1. Drive a complete landing page strategy for any funnel
2. Learn practically how to build lead magnets and sales pages
3. Learn to integrate payment gateways using a simple coding script provided by Digital Scholar Institute
4. Understand the science behind a high-converting landing page
5. Practically work on building two pages using our pro accounts (We will provide you with the same) and complete your assignments and tasks
6. You will also learn to build an ebook in less than 10 minutes (That will act as your lead magnet) and then plug it into your funnel/landing pages
7. Run A/B tests to understand which pages convert better

LINKEDIN MARKETING

LinkedIn is an underrated social media platform that drives leads and sales enough to build a powerful personal brand. With this module, you can use LinkedIn to generate leads decisively and effectively to develop business relationships with salespeople, recruiters and entrepreneurs. Basically, with anyone in your professional circle.

SOCIAL MEDIA MANAGEMENT

Social Media has the power to reach the unreachable. It’s one of the easiest ways to reach the masses as 80% of India’s population has access to the internet and is active on Social Media. In this module, we will help you get your business socially active. You will learn:

1. The basics of all the social media platforms (Facebook, Instagram & Twitter) – Planning, Strategizing, Scheduling, and Promoting
2. Strategy making and creating a monthly calendar to implement the same for your small/medium or big business
3. The best performing content types that are tried and tested with big brands
4. How to set up all platforms, gain followers, and the best means to engage them
5. How non-designers can use different tools and make amazing designs
6. National and international case studies of brands who have aced their social media game through viral content

INSTAGRAM FOR BUSINESS

Instagram has now become a platform that brands just cannot ignore. And we have cracked the code to grow on Instagram exponentially. We have managed to garner more than 4 million followers for 50+ clients, and we want to show you the top strategies that will help your manage Instagram pages of national and international clients.

1. Learn the art of growing followers on the most popular social media channels
2. Optimize and polish your bio
3. Content generation and video making
4. Hashtag, Stories, and Reels mastery
5. Understanding advanced analytics to make informed decisions

DIGITAL DESIGN MASTERY

Great designs are now easy to access. You do not have to master photoshop or other hardcore design tools. Using Canva, a trusted tool for all beginners and expert designers, you can make stunning creatives for your websites, social media, blogs, infographics, and more! Get started and get designing.

1. What is Design?
2. How do you structure your design?
3. Design Principles
4. Best Design Practises
5. Do’s and Don’ts of Design
6. Using Canva to Build designs
7. How to Design for Social Media Posts and Stories?
8. How to think of creative ideas
9. Understanding consumer psychology